In the blogging world you may have heard the term Media Kit used and are wondering if you need one.
What is a Media Kit
A Media Kit is a document that outlines certain details about your blog. As a minimum, it should contain
- Information about your blog;
- Information about you;
- Your contact details;
- A list of services you provide and how much you charge.
Statistics about your blog and social media are optional but I would strongly recommend putting them in. You can also provide links to some of your other collaborations but once again this is purely optional.
You then send this Media Kit and your pitch to brands you want to work with and this gives them a professional looking summary of who you are and what your blog is about.
Why do I need one
If you are a professional blogger looking to collaborate with brands a Media Kit is a must have. A good Media Kit will make brands sit up and take notice.
It gives the brand all of the information they need to decide if they want to collaborate with you.
You can also use your Media Kit to hand out at conferences or events that you are invited to (such as to give speeches) and I have personally used my Media Kit to send to publishers and editors who are working on a book I am writing.
How I came up with my Media Kit
There are a number of different templates you can use on Canva or you can design your own using Pinterest as your inspiration. I had my kit professionally designed and it was worth the financial outlay. My kit has been used to successfully gain me collaboration opportunities with many different brands and as I said above, I’ve used it to introduce myself to publishers and editors. If you are going down the DYI path, just be weary of using popular templates, you want your Kit to stand out from the rest which won’t happen if everyone is using the same template!
I wanted to keep the tone, look and feel of my Media Kit in line with my brand and brand manifesto.
I used a version of a head shot, my Kit is due to be upgraded soon and I think I will replace this image with a more up to date image that’s not as harsh and reflects me a little better than this one. If you don’t want to use your own head shot you should still use something so try using another image that is professional and represents your brand well and in all possible cases either use a photo you have taken or purchase one – free images are used time and time again and will not set you apart.
As mentioned above, it is wise to have your statistics on the Kit. If your statistics aren’t particularly high, don’t worry. In my case, I developed the Kit after I had been blogging for around 12 months but only seriously for 4 or 5 and my statistics weren’t huge. I decided to include growth rates with my stats so potential collaborators can see that I am working on my numbers. For my blog statistics I also included a return rate. My audience isn’t huge but they’re loyal and when it comes to collaborating with brands, that matters.
As well as my Blog name I also included my personal name so brands know who they are dealing with.
Next I wrote a small blurb about myself to introduce ‘Kirsty Pickering’ to the reader, this is so they know me first. I included details about where I am from, what I do other than blogging, where else my work has been featured and what my strengths are.
Then I wrote a blurb about the Blog. This section includes a brief history, where my blog is headed today and what else I feature.
I have provided a price list up front of the services I offer.
I wanted my Kit to be as transparent as possible so that brands and collaborators know up front who they are dealing with and what it is going to cost them. Of course everything is negotiable but this gives them a good starting point.
Finally I have included my contact details, including my phone number.
This is your way of introducing yourself to brands. Brands will use your Kit and your pitch to get a picture of who you are so always keep your Media Kit professional and up to date.
If you would like further information or assistance writing, designing or producing your Media Kit please email me email@example.com