Updated January 2019
I am a huge fan of guest blogging, and I welcome guest bloggers on my site That Noise Is Mine. I love reading what other people write and by welcoming guest bloggers it opens my site/social media platforms to the guest bloggers fans and vice versa. Also with both the guest blogger and myself promoting the post, this will double the traffic to MY site.
Why YOU (as a blogger) should Guest Blog
Guest Blogging is an easy way to promote your message. This is how I managed to break into a more mainstream market with my own blog. I wrote a few posts for a more prominent blog talking about divorce, and they went viral and were picked up by more and more sites. Everything grew from there.
There are 3 main reasons why a blogger wants to guest blog:
- to establish authority/credibility in their niche;
- to get exposure; and
- to gain valuable backlinks to your website.
When guest blogging, my advice to you is to focus on the first point. If your only reason for guest blogging is to promote or advertise your site, it will come through in your posts, and they will not appear genuine. The guest post is not about you; it’s about the information or the message you want to put out there. You want to connect with the readers first, then leave them wanting to know more about you and wanting to read more. Write as if you were writing a post for your blog and forget about exposure and backlinks.
The best way to promote yourself is through your Guest Blogging Profile which all credible sites will allow you to write. Determine why you wanted to guest post for a particular site and then write your Profile around this. So if you want to get backlinks to your website ensure you include a link in your bio. If you want to increase your Social Media following ensure your bio mentions “Follow me on……”. If you want traffic to your website, select a post or page you’d like traffic on and link this in your bio.
Finding Guest Blogging Opportunities
Just as you would pitch to a brand you want to work with, you’ll need to search for and pitch to sites for Guest Blogging opportunities. The best way to do this is to Google your niche and Guest Blogging Opportunities. You want to make sure the site you are going to pitch to is focused on your niche so that their audience will be interested in your content. The blog has an engaged reader base and that the blog owner is active on Social Media (and promotes their guest bloggers).
Once you’ve found opportunities, your pitch should include:
- Who you are;
- Why they should accept you as a guest blogger.
Always make sure you check the terms and conditions when you guest blog for another site. Some sites don’t allow you to publish work elsewhere others are happy for the post to appear on your site. Many sites don’t allow affiliate links in posts. If in doubt always check with the host first.
Hosting Guest Bloggers
The easiest way to organise Guest Bloggers on your site is to ask for them! Put a paragraph in your “About Me” put a link on your front page, advertise on Social Media. They will come 🙂
Before advertising ensure you have all your terms and conditions set up. Think about your blog, branding and message and ensure you only accept posts that align with you. Think about whether or not you want other bloggers advertising their affiliates on your blog.
When someone contacts you ensure you set out all of the terms and conditions up front and ensure they abide by them.
That Noise Is Mine has a dedicated guest blogger login. The dedicated login means there is minimal work for myself when someone wants to guest blog for my site.
When I receive contact from a potential guest blogger, I add the user to my site via WordPress, as a Guest Blogger. The blogger can then log into my site via a dedicated login page. The only overhead for me is to go in and “tidy” up the guest blogger logins from time to time.
On logging in the guest blogger is presented with the following abridged version of the WordPress “new post” screen. The blogger enters all of the relevant details and on clicking submit the post will then appear under “all posts” in WordPress for me to edit and publish. The post is assigned a category Guest Posts. The guest blogger is not able to access any other area of my site as a contributor or the back end of the site.
I also receive an email notification to say that a post was submitted.
Typically there is minimal editing or work for me to do. Sometimes I’ll publish the posts straight away, and I’ll usually keep 2 or 3 in reserve for the weeks when I’ve been too busy to write posts myself.
When this feature was first set up on my blog I ran a “Guest Bloggers Week“, each day I published a post from one of my guest bloggers. The guest blogger week gave me a free week to catch up on writing my posts. The week was so successful that my site crashed due to the monthly bandwidth being reached a week into the month.
A final word on Guest Blogging
Guest blogging is a fantastic win/win situation for both bloggers and something that I would highly recommend. Not only has my blog grown through guest blogging I have also made many friends and connections within the blogging community that I probably wouldn’t have otherwise stumbled across had I not opened my blog for Guest Bloggers.