Updated January 2019
So, you’ve got a few different sign-up points and free printable’s on your website; maybe you’ve got an eBook or 2 or even an eCourse. How do you market existing offers to email subscribers and visitors to your site? How do you sell your paid products to those people who have signed up for freebies?
There are a few different tactics you can try.
Gain the subscriber’s trust by giving them good quality and useful freebies
A visitor to your site signs up for a freebie on your “Top 5 tips for XYZ”. A few weeks later you send them another freebie “hey, I thought you might also find this interesting”, do this a few more times over the next few weeks to gain their trust, then send them details on your paid eCourse or eBook.
By this stage they’re already invested in you and your work, they know you produce good quality free products and are more likely to invest in the paid products than a first-time visitor to your site.
Create a mini eCourse
Creating a mini eCourse is a good idea if you have a premium eCourse to market. Use some of your existing blog posts to create a mini eCourse you can offer for free. Reformat the blog posts into a printable and then market them as a free eCourse. Once the subscriber has worked through those, you can send details of your premium course. Once again, you’ve already gained their trust by supplying them with a good quality mini eCourse, so they are more likely to invest in your premium product.
Create excitement through a waiting list or countdown
Generate excitement in both your free and paid offers by creating a waiting list. Give a tease of what you are preparing and invite visitors to sign up to the waitlist to get that tease (i.e. part of your eBook or eCourse). Then run a countdown, sending emails and some of your free products to build further excitement and then finally “launch” your new product and be sure to follow up with other products.
Create “Budget” products
You have an eCourse that covers four topics for $400, why not break this down into four smaller eCourses for $100 each this then appeals to a new market who might not want to or can’t afford to sign up for $400 OR those who only want one particular topic.
The tactic can also work in reverse. You have four smaller courses, combine them all into one premium course.
You should think about your offers and how you can market them at the budget level, at the mainstream level and a premium level.
Bundle offers together
Have an eBook and eCourse, why not bundle these together for a “special deal”?
Limit your free and paid products
Don’t have everything available at the same time, offer products (paid and free) for a “Limited time” or have a Run Out Sale as you’re about to launch a new product.
Always create a Previous Buyers email list
For the simple reason that they’ve bought from you before, they’re likely to buy from you again!
You should always continually look to build on and expand both your free and paid offers; this will make marketing and selling your offers so much easier and leave you with a full 12 months filled on your marketing calendar.