So you’ve decided to start a Blog. You’re passionate about your topic, you’ve set up a website, and you’re writing great content. That’s all there is to it, right?
When I first started blogging, I thought that was it as well. I have to write and not worry about anything else. I had a Blog Assistant working with me but had no clue what he did – until he stopped working with me and then I very quickly discovered just how much work is involved.
There is so much more to Blogging than just writing. As a professional blogger, you are running a business. You need to wear many different hats:
- Graphic Designer
- Content Developer
- Business Manager
- Website Manager
The list goes on and on. Sure, if you’re blogging for a hobby – just writing is enough but for a Professional Blogger there are so many aspects of your business that also need your attention.
Whether you are new or have been here a while, the majority of your time will be spent promoting and networking. This is where many bloggers give up simply because they don’t have the time to dedicate to promotion and without promotion, it’s difficult to build an audience.
To drive traffic to your site, you must promote your blog posts. The majority of your time will be spent promoting your blog. There are many different ways you can do this such as sharing your work on Social Media, creating pinnable images, sharing your work in niche groups or niche sites or through paid advertising. While you are building an audience, you will need to promote often, and you’ll also need to be creative with your promotion to stand out.
These days promotion goes beyond just sharing links to your website. You will also need to network and promote yourself. The best place to do this is through Social Media and other bloggers. Join groups, forums, comment on other blogs. You never know who is looking and who might click on your name/blog as a result of networking.
Trust me; it’s much easier to optimise your website as you’re starting rather than in 6-12 months! SEO (Search Engine Optimisation) is an umbrella term for things like keyword research and link building. SEO is what will bring you traffic from Search Engines at it is vitally important as a blogger. You can use plugins on your website to help you with SEO, but you still need to put a lot of work into those plugins to tie everything together. Also, if you’re new to SEO, you’ll spend a lot of time researching and learning what to do.
Building an Email List
An email marketing list is something else that takes time to set up, takes time to maintain and is something you want to start from the launch of your blog. To be successful, you should aim to send to your least at least once a week. Many of the emails sent can be automated, but again this uses your own time to set up. Also, you need to provide incentives to readers to sign up, so you need to create good quality freebies
Social Media Content creation
On Social Media, it is not enough to share your blog posts. To keep your readers engaged, you need to come up with unique, eye-catching and engaging content. Creating content can take time and much trial and error to perfect. In addition, you also need to be active and reply to comments on Social Media (and your blog!).
As with any other business, a blog must have some planning behind it. Sure, you can wing it, but you’ll find yourself going around in circles. So, plan out your content, plan out your promotion, and you’ll see yourself wasting less time wondering what to do next.
Planning will also help you determine where you can focus your paid advertising. You don’t have to use paid advertising, but it helps, especially in the early days.
My advice to bloggers is to not focus on income. I know it’s hard not to, BUT the more you focus on it, the more desperate you become if you’re not making any profit. Having said that a part of your blogging business is to formulate a plan on how you are going to generate income. Do you have a product to sell? Are you going to use affiliate programs? Maybe write a book? Something else?
Hey, do you need a hand with that?
Blogging is a tough profession, and you will spend a significant amount of time working for little to no income, and this is why you must be passionate about your topic and message otherwise your motivation to attend to every aspect of your blog will wain.
I touched earlier on a Blog Assistant I had working with me when I first started blogging. Having an assistant was a lifesaver as I was able to concentrate just on writing and to build my blogging skills without worrying too much about SEO, promotion or anything else that went on behind the scenes. This is where my Assistants passion was – working behind the scenes so why not leave that work in someone else’s hands.
When I took over full control of my blog, I developed processes and procedures to make managing the blog and everything that needed to be done easier. Behind the scenes became my passion and I’m now pleased to be able to pass this onto you and help you as your Blog Assistant. No task is too big or too small. My passion is promoting your blog. My love is seeing you grow and my passion is to help you achieve results in the blogging community.